Survey finds California wine industry on upswing despite grape and labor shortages
Despite a significant, long-term shortage of grapes and economic pressures that are putting the squeeze on profit margins, California wine industry leaders are cautiously optimistic about the future, according to two new surveys conducted by the University of California, Davis.
Findings from the surveys of wine executives and winemakers were presented today during the Wine Industry Financial Symposium at the Napa Valley Marriott in Napa, Calif.
“Industry leaders agree that while the somewhat giddy wine-buying days of 2006 and 2007 are not likely to return in the near future, there remains a strong and growing consumer base for California wines,” said Robert Smiley, an emeritus professor and former dean of the UC Davis Graduate School of Management.


















